Data economy in agrifood: how to build a business model for data sharing?


Developing new products and services, reaching more customers, entering additional markets, providing better customer service, ... these are just some of the opportunities that the data economy offers. A largely new branch of the economy for the agrifood sector, with data as the key to accelerated innovation and new business models. But what do these new models look like? And how do you ensure that your digital strategy also pays off?